GramTarang Technologies Private Limited · with M.S. Swaminathan School of Agriculture, Centurion University
A solution for providing crop cycle management advisory and DECENTRALIZED warehouse receipt financing for farmers, using an integration of blockchain, IoT and mobile payment solutions.
KrishiMotto did not begin in a boardroom. It began in Gajapati — in one of India's poorest districts, on a campus where agricultural science is taught with mud on its boots, next to an engineering company that had spent years building digital products for the field.
The app is the work of GramTarang Technologies Private Limited (GT Tech), a Visakhapatnam-headquartered product company, drawing on the agricultural science and rural reach of the M.S. Swaminathan School of Agriculture (MSSSoA) at Centurion University of Technology and Management. Both belong to the same wider family: Centurion University has incubated a number of social enterprises and outreach entities under the Gram Tarang umbrella, working in employability, financial inclusion, agri-processing, last-mile supply chain and biotechnology, and GT Tech is a sister company of Centurion University and Gram Tarang Employability Training Services.
That shared parentage matters. It means the agronomists and the engineers are not strangers meeting over a specification — they have been working on the same districts, with the same farmers, for years.
MSSSoA sits in Gajapati district in South Odisha — among the poorest districts of India, where livelihoods rest on subsistence agriculture, forest produce, wage labour and distress migration. The school has adopted the national agenda of doubling farmers' income sustainably, and works to build a workforce fluent in precision agriculture, digital technology and data management.
GT Tech builds technological and innovative digital products and solutions in the verticals of agriculture, mining and Architecture Engineering Construction, for government, private sector and educational institutions, from a head office in Visakhapatnam with a branch in Bhubaneswar.
Long before a single line of KrishiMotto was written, the groundwork was being laid in the field and in the lab. Centurion University's agriculture programmes are explicitly built around smart farming rather than theory alone: experiential learning units expose students to AR/VR, app-based rice health monitoring and nutrient optimisation, UAV-based soil and crop health monitoring and management, and hyperspectral and multispectral image capturing and processing.
Alongside that sit the things that actually put technology into a farmer's hands: the Agricultural Experiential Learning Programme, which places students in rural farming communities for immersive, development-focused work; and Kisan Mela initiatives that drive farmer empowerment, technology transfer, sustainable agriculture and rural innovation through exhibitions and demonstrations. On campus, natural resource management practices — watershed development, groundwater recharge and soil nutrition management — are run on the land itself.
Read the list again and you will notice something: nearly every service inside KrishiMotto already existed as an intervention. The drone spray is UAV work. Crop Health is multispectral imaging. Soil Health is hyperspectral analysis. The crop calendar is extension advisory. The Expert Visit is the agronomist who was already going to the village. What the app did was stop them being separate favours and make them one bookable, repeatable system.
Working that closely with smallholders in Gajapati and Khorda teaches you an uncomfortable lesson. You can raise a farmer's yield with better seed, better spray schedules and better soil data — and still watch him lose most of the gain in a single afternoon, because the harvest all arrives at once, the price sags exactly when his yard is fullest, and he cannot afford to wait.
He is not poor on that afternoon. He is sitting on tonnes of paddy. He is illiquid. The instrument that fixes this is old and well understood — lend against the stored crop, let him sell when the price recovers. It fails in practice for one stubborn reason: nobody can verify the collateral. A lender will not lend against grain in a shed he cannot see, weighed on a scale he does not control, that might be pledged twice or quietly sold.
So the question that produced KrishiMotto was not "what else can we teach the farmer?" It was: how do we make a sack of paddy believable to a stranger?
The answer needed three technologies that GT Tech already worked with, and none of them alone was enough:
Put together with the agronomy, that becomes one sentence: crop cycle management advisory and decentralized warehouse receipt financing — the growing and the financing in the same app, because in a farmer's life they were never two separate problems.
The platform is deliberately unglamorous where it matters. There is a human decision gate before any money moves — a loan agent verifies identity, bank details and collateral, and a person approves or rejects. The blockchain layer runs today as a gasless simulation on a test network, and we say so plainly rather than implying a finality we have not yet earned. The app speaks Hindi, Odia, Telugu, Tamil and English, because a farmer should not have to operate in a second language to borrow against his own harvest.
And it is built the way GT Tech says it builds: young talent from the university, working next to experts, making low-cost tools for the community they came from.
A logo has to do a difficult thing here: be welcoming enough that a farmer in a village does not find it intimidating, and credible enough that a lender takes it seriously. Ours bridges traditional Indian agriculture and modern digital technology in a single mark.
A smiling, confident Indian farmer in a traditional turban (pagri) with a gamcha over his shoulder — an instant cultural connection that makes the app feel familiar rather than foreign. The spade (phawra) on his shoulder stands for farming roots, dedication and the dignity of labour. His posture is the point: hope and self-assurance, not hardship. He is the "Motto" — the purpose the app exists to serve.
The plant beside him carries the yield and vitality you would expect of Krishi. But look at how it is drawn: clean, semi-transparent, overlapping geometric leaves. That deliberate abstraction is the tech signal — it quietly says this is a digital, data-driven platform, not a traditional service with a website.
Blue is not an agricultural colour, and that is exactly why it is there — at the centre of the sprout, where you cannot miss it. It carries trust, reliability, technology, and water: the lifeblood of farming. It is the single element that tells you this is an agritech platform.
Green for fertility, prosperous crops, sustainability — the core of Krishi. Saffron and warm yellow for optimism, energy, the sun and the harvest season. And the combination of saffron, the white of the farmer's shirt, and green is a quiet nod to the tricolour — homegrown pride, without ever announcing itself.
The mark tells the whole story in one glance: traditional farming values meeting modern digital innovation — welcoming enough not to intimidate a rural user, professional enough to stand up in a lender's boardroom.
Empowered to Aspire.
The farmer app is in final testing. It will be available on Google Play and the App Store — we'll publish the links here the moment it goes live.
Links will be activated at launch.